OpenSky Travel Company Brand Identity
Corporate Style
Project goal
The task is to create an identity in a minimalist style that will be associated with long-distance travel. The vast majority of such tours take place by plane, so this must be reflected in the logo. The color palette should contain colors that can be seen in the sky.
Solution
For the color version of the logo, I chose 4 colors. Two of them are shades of dark blue and blue to emphasize the connection with the sky. The other two are shades of yellow that can be seen at sunset and sunrise, symbolizing long journeys. Also, after working with associations, I decided to make a logo in the shape of an airplane window.
As a result, I made three versions of the logo for use in different purposes (primary logo, secondary logo, sign). Also, I made the logo in different color versions (with a gradient, without a gradient, monochrome).
In addition to the logo, I created a corporate pattern, a business card design, a brochure, and a banner.
#branding #logo #logotype #identity #AdobeIllustrator
The task is to create an identity in a minimalist style that will be associated with long-distance travel. The vast majority of such tours take place by plane, so this must be reflected in the logo. The color palette should contain colors that can be seen in the sky.
Solution
For the color version of the logo, I chose 4 colors. Two of them are shades of dark blue and blue to emphasize the connection with the sky. The other two are shades of yellow that can be seen at sunset and sunrise, symbolizing long journeys. Also, after working with associations, I decided to make a logo in the shape of an airplane window.
As a result, I made three versions of the logo for use in different purposes (primary logo, secondary logo, sign). Also, I made the logo in different color versions (with a gradient, without a gradient, monochrome).
In addition to the logo, I created a corporate pattern, a business card design, a brochure, and a banner.
#branding #logo #logotype #identity #AdobeIllustrator