Brand identity and Instagram strategy for a yoga brand with puppies

Role:
Brand creator, visual designer, and Instagram strategist

Project description:
I developed a complete visual style and Instagram design for a yoga brand featuring puppies — from naming and logo to posting strategy.
At the heart of the concept is emotional engagement, friendliness, and fun storytelling. I created a scalable design system: templates, guides, event design in Haifa, Netanya, and Tel Aviv, as well as Reels concepts and a communication tone guide.
The project was implemented with a focus on Instagram, event marketing, and visual recognition.

#branding #visualidentity #naming #instagramdesign #digitalstrategy #storytelling #brandtone #socialmedia design #eventbranding #visualcommunication #artdirection #cute brand #eventmarketing