Brand identity

More is a conceptual clothing brand built around the idea of self-expression and natural individuality. The brand's core philosophy is reflected in the slogan "More of yourself" - to be closer to yourself, your feelings, and your style. The project includes the development of a minimalist visual system for the brand: design of tags, packaging, and branded elements that form a unified aesthetic image.

Task: Create a modern and minimalist visual identity for the clothing brand that conveys a sense of naturalness, calmness, and premium quality.

Concept: The design is based on a combination of natural colors, tactile textures, and minimalism. The main color is a deep natural green, which is associated with calmness, eco-friendliness, and harmony. It contrasts with soft powdery tags made with embossing, adding visual depth and a premium feel. The botanical illustration on the tag enhances the brand's connection to nature and soft aesthetics, while the elegant calligraphic typeface emphasizes the brand's main message - "More of yourself."