Implementation of Server-Side Tracking and Meta CAPI

Goal:
Ensure maximum accuracy in the transmission of data about leads and purchases in the conditions of ad blockers and Safari ITP restrictions.

Solution:
Deploy a GTM (Google Tag Manager Server-Side) server container.
Hybrid data transmission: parallel operation of browser and server streams.
Security: implemented PII (personal data) hashing for Advanced Matching.
Deduplication: configured 100% event matching to avoid duplicates in reports.

Result:
Event Match Quality in Meta increased to 8.0+.
Cookie lifespan extended to 2 years.
Recovered up to 30% of data that was previously lost due to blockers and iOS14+.
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#GTM #ServerSide #MetaCAPI #Analytics #PerformanceMarketing #CAPI #SST #GoogleAnalytics #Conversions #iOS14