Increase conversions from 1.99% to 4.89% in adwords.

As a result of the advertising setting on Google search for the Internet store:

The conversion increased from 1.99% to 4.89% (2,5 times greater).

The cost of the conversion decreased from 30.73 UAH to 18.49 UAH (redged by 40%).

The number of conversions increased 1.5 times: from 6 applications to 9 applications.

Advertising spending: was 184 UAH/day, was 166 UAH/day.

And also: the rejection on the site decreased from 40.5% to 30.9%.
The average CTR per campaign increased from 6.7% to 13.5%.