Increase in organic traffic and conversions

The project theme is an online store for everything for confectioners.
A promotion strategy was developed for the project.
The following tasks were completed:
1. Corrected the site structure and updated it.
2. Gathered a semantic core.
3. Created individual meta-tags for priority categories. The site was large, so a meta-tag template for pages was made to avoid duplicate pages.
4. Conducted a detailed technical audit. Errors were found in the code, robots.txt, sitemap.xml, and there were many pages with a 404 response code.
5. Added ALT text for images, optimized site loading speed, fixed errors in hreflang (the site has Ukrainian and Russian versions).
6. Added microdata markup to the site.
7. Fixed errors on pagination pages.
Other technical errors were also corrected.
Additionally, a strategy for building a high-quality backlink profile was developed.

At the start of the project, the traffic was 1100 users per month. After three months of work, the traffic increased to 8600 users per month. The number of conversions also grew.