The task was to bring the account in order, increase ROI, and reduce the cost of conversion.
After restructuring the account, cleaning it from non-working keywords, audiences, and making some changes in Shopping and Performance, the maximum income/expenditure ratio increased from 7 to 10, and the cost of conversion significantly decreased.
After restructuring the account, cleaning it from non-working keywords, audiences, and making some changes in Shopping and Performance, the maximum income/expenditure ratio increased from 7 to 10, and the cost of conversion significantly decreased.