Increase sales with fb and inst advertising

Customer: online store of alcohol in the tapes
Task: Get the maximum number of conversions with the lowest cost
The target audience:
by Barmen
Untold trade stores
People who are on their birthday soon.
People who are interested in gifts
Budget for the full term of advertising $300

They used the promotion strategy through the 'carusell' format to show the most popular positions and show the range.

The result: in a month of work on the project received a growth of traffic using the target by 60%, the number of orders increased by 51%. It was spent $225