Increasing the conversion of the product page
Marketing Research
Task: Improvement of the product card to increase clicks on the CTA and transitions to order placement.
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A marketing research study was conducted on user behavior on the product page for a mirror store with LED backlighting.
The task was to increase conversion through the proper presentation of advantages and structuring of information.
# What was done:
- Redesigned the structure of the product card
- Implemented trust blocks (payment, delivery, warranty)
- Strengthened the CTA ("Add to Cart")
- Highlighted key features of the mirror
- Improved the visual part: gallery, description, blocks
- Reduced cognitive load (fewer distracting elements)
- Optimized the placement of the list of advantages
## Result:
- More interactions with the card
- Increase in clicks on the CTA
- Improvement in transitions to the cart
- Increase in purchase intent (without exact figures)
======================
A marketing research study was conducted on user behavior on the product page for a mirror store with LED backlighting.
The task was to increase conversion through the proper presentation of advantages and structuring of information.
# What was done:
- Redesigned the structure of the product card
- Implemented trust blocks (payment, delivery, warranty)
- Strengthened the CTA ("Add to Cart")
- Highlighted key features of the mirror
- Improved the visual part: gallery, description, blocks
- Reduced cognitive load (fewer distracting elements)
- Optimized the placement of the list of advantages
## Result:
- More interactions with the card
- Increase in clicks on the CTA
- Improvement in transitions to the cart
- Increase in purchase intent (without exact figures)