In this case, I focused on pure minimalism and technologicality, which corresponds to the brand identity. The work was done taking into account the specifics of marketplaces (Rozetka, Prom, Kasta), where it is important to capture the buyer's attention in the first 2 seconds.
What was done:
- Deep product retouching: Correction of light and shadows to create a volumetric look of the device.
- Working with accents: Highlighting key unique selling propositions (28-hour autonomy, 10-mm driver, AI noise cancellation) using stylish graphic panels.
- Typography: Using clear fonts that are easy to read even from smartphone screens.
- Balance of composition: Building a visual hierarchy that guides the customer's gaze from the main elements to the details.
What was done:
- Deep product retouching: Correction of light and shadows to create a volumetric look of the device.
- Working with accents: Highlighting key unique selling propositions (28-hour autonomy, 10-mm driver, AI noise cancellation) using stylish graphic panels.
- Typography: Using clear fonts that are easy to read even from smartphone screens.
- Balance of composition: Building a visual hierarchy that guides the customer's gaze from the main elements to the details.