Insta/Facebook-promotion from scratch

Social media promotion of an online German language school for Ukrainians abroad
Target audience: Ukrainians living abroad who want to learn German.
Platform: Facebook
Objectives:
To create and develop an active community around the online school.
Increase brand awareness.
Attract new students.
Increase conversion from subscribers to students.
Stages of promotion:
1. Creating a layout:
Developing a logo and visual style of the brand.
Creating a content plan for Facebook and Instagram posts.
Development of advertising banners.
2. Development of a strategic promotion plan:
Identification of key messages and brand values.
Competitor research and analysis of their audience.
Determining the best promotion channels.
Creating a publication calendar.
Developing an advertising budget.
3. Attracting resources:
Recruitment and hiring of German teachers.
Creation of teaching materials and courses.
Development of an online learning platform.
4. Creating and developing a community:
Inviting the target audience to a Facebook group.
Holding contests and sweepstakes.
Organising online events and webinars.
Creating an atmosphere of engagement and interaction.
Communicating with the audience, answering questions and comments.
5. Branding:
Brand advertising on Facebook and Instagram.
Publishing articles and blogs about learning German.
Collaboration with influencers.
Participation in thematic events and conferences.