Instagram — administration of the artist's account

I managed the Instagram account of an artist, aimed at showcasing and selling her paintings. All work was conducted in English, considering the European and American audience, including targeted advertising and organic promotion.

Results over 30 days:
Views significantly increased and many people followed organically.
The main volume of reach was provided by posts (46.6%) and Reels (43.9%).
Reels became the main driver of engagement — 53.7% of all actions with the content.

Advertising activity:
2 promotional videos were edited.
2 advertising campaigns were launched with the goal of obtaining price inquiries for paintings.
Result: ≈ 3.5 € per price inquiry from a potential buyer.
High efficiency with a minimal budget.

Conclusion:
In a month, stable organic visibility was achieved (50.1% of interactions from new users), lead generation through advertising was established, and Reels were identified as the key format for development. A foundation was created for scaling advertising and increasing conversion through Stories and expanding language SEO.