Instagram/Facebook promotion + targeting
Key stages of my work:
1) Competitor analysis and strategy development
First, I conducted a detailed analysis of competitors in the logistics sector. This helped me identify the strengths and weaknesses of competitors and formulate a strategy that would allow Eventus Logistics to stand out from the rest.
2) Optimization of existing Instagram and Facebook accounts
I completely redesigned the profile headers, making the descriptions concise, informative, and appealing to the target audience.
I organized the visual style of the page:
- posts are now made in the corporate color scheme, pleasant to perceive.
- icons for the "Highlights" stories were created.
3) Development of content strategy
Before I started my work, the text on the page was not very informative, posts were irregular, and there were no basic efforts for organic promotion. I expanded the content and structured it into several main categories:
- Informational-engaging content: interesting posts on logistics topics (facts, tips, important information).
- Image content: successful company cases, customer reviews.
- Commercial content: highlighting the quality of the company's services in a way that maximizes the target audience's interest.
I completely revised the stylistics of the texts: each text became more professional and accessible. For each post, I select relevant hashtags that help increase reach.
- Engaging content (through stories): launched a quiz section that started actively attracting audience attention from the third month of work.
4) Creation of creatives and working with stories
I developed designs for posts and stories that align with the corporate style.
I implemented active stories with photo and video content that contribute to increased engagement.
I began regular video creation for Reels, fully adapted to Instagram algorithms.
5) Working with targeted advertising
One of the most important tasks was to set up targeted advertising to ensure it worked at maximum efficiency. I started with a complete overhaul of the advertising cabinet, removing all restrictions and optimizing it for further work. This allowed for a stable foundation for launching successful advertising campaigns.
Next, I focused on selecting a new target audience and testing different goals: from increasing traffic to enhancing engagement and conversions.
Targeted advertising results:
- The advertising cabinet was completely redesigned and optimized.
- Growth of targeted subscribers through targeted advertising.
- Website traffic increased by 40% due to effective advertising campaigns.
- Conversions increased by 27% due to precise testing of goals and creatives.
#FacebookAds #SMM-promotion #SMMposts #SMMPromotioninSocialNetworks #instastories #Facebook #promotion #promotioninInstagram #contextualadvertising #smm-specialist #smm-marketer
1) Competitor analysis and strategy development
First, I conducted a detailed analysis of competitors in the logistics sector. This helped me identify the strengths and weaknesses of competitors and formulate a strategy that would allow Eventus Logistics to stand out from the rest.
2) Optimization of existing Instagram and Facebook accounts
I completely redesigned the profile headers, making the descriptions concise, informative, and appealing to the target audience.
I organized the visual style of the page:
- posts are now made in the corporate color scheme, pleasant to perceive.
- icons for the "Highlights" stories were created.
3) Development of content strategy
Before I started my work, the text on the page was not very informative, posts were irregular, and there were no basic efforts for organic promotion. I expanded the content and structured it into several main categories:
- Informational-engaging content: interesting posts on logistics topics (facts, tips, important information).
- Image content: successful company cases, customer reviews.
- Commercial content: highlighting the quality of the company's services in a way that maximizes the target audience's interest.
I completely revised the stylistics of the texts: each text became more professional and accessible. For each post, I select relevant hashtags that help increase reach.
- Engaging content (through stories): launched a quiz section that started actively attracting audience attention from the third month of work.
4) Creation of creatives and working with stories
I developed designs for posts and stories that align with the corporate style.
I implemented active stories with photo and video content that contribute to increased engagement.
I began regular video creation for Reels, fully adapted to Instagram algorithms.
5) Working with targeted advertising
One of the most important tasks was to set up targeted advertising to ensure it worked at maximum efficiency. I started with a complete overhaul of the advertising cabinet, removing all restrictions and optimizing it for further work. This allowed for a stable foundation for launching successful advertising campaigns.
Next, I focused on selecting a new target audience and testing different goals: from increasing traffic to enhancing engagement and conversions.
Targeted advertising results:
- The advertising cabinet was completely redesigned and optimized.
- Growth of targeted subscribers through targeted advertising.
- Website traffic increased by 40% due to effective advertising campaigns.
- Conversions increased by 27% due to precise testing of goals and creatives.
#FacebookAds #SMM-promotion #SMMposts #SMMPromotioninSocialNetworks #instastories #Facebook #promotion #promotioninInstagram #contextualadvertising #smm-specialist #smm-marketer
Kharkiv 
Available for hire
Offer work