Instagram carousels for fashion brand

I have been working with Inbloom — a Ukrainian women's clothing brand in the slow fashion style — for over a year. My task is to create visual #Instagram posts that reveal not just the clothing, but its mood and story.

What I do monthly:
- 8 full-fledged carousels (up to 10 slides each).
- Selection of accessories for each item (mostly from the brand's assortment).
- Compositional design in a unified style.
- Visual storytelling: each post is like a story.
- Neat typography and pastel color palette.

Client's task:
Make sure followers don't just see the clothing, but want to live in this aesthetic. That is — not a classic “catalog,” but a cozy, recognizable brand atmosphere.

My approach:
I combine clothing items with accessories, details, photo backgrounds, add light textual accents — to create a mood worth preserving.
These are not just #banners — they are images. Emotional, but structured.

#socialmedia_design #design #socialmedia