Instagram “ideya_mebeli”
The essence of work:
Start advertising campaigns on Facebook and Instagram to get new customers.What was done:
The product is complex and expensive, counted for the medium and high segment due to the quality of the product.Therefore, it was decided to test the goal of generating leads and traffic to maintain the subscription mass possible with further purchase of products.These UTPs were chosen:
discount up to 20% on the table from the request.stone,for the order of the kitchen from 150000 built-in drawing in a gift,for the drawing on the roof when the order of the furniture 20%,for the order of the kitchen free communication card for the repair of the kitchen,real guarantee service,free delivery, installation, measurement, project!The purpose of the advertising campaign was to capture the contacts of the potential customer and through personal consultation, and the demonstration of the system on real ready-made designs to sell the product.Auditors that were selected for the target:
People who recently moved, interior design, luxury real estate.Repair, furniture and home arrangements.No interests to be covered by more than 500,000 people to add interests after optimization.behavior to get into the audience.Two interests gave an acceptable result.The result that we received:
Expensed: 27,000 rubles
Requests received: 20
The average price of the leather: about 850p
Best price: 325 rubles
Ordered service for 10 people for the design of the kitchen from 100,000 rubles
Start advertising campaigns on Facebook and Instagram to get new customers.What was done:
The product is complex and expensive, counted for the medium and high segment due to the quality of the product.Therefore, it was decided to test the goal of generating leads and traffic to maintain the subscription mass possible with further purchase of products.These UTPs were chosen:
discount up to 20% on the table from the request.stone,for the order of the kitchen from 150000 built-in drawing in a gift,for the drawing on the roof when the order of the furniture 20%,for the order of the kitchen free communication card for the repair of the kitchen,real guarantee service,free delivery, installation, measurement, project!The purpose of the advertising campaign was to capture the contacts of the potential customer and through personal consultation, and the demonstration of the system on real ready-made designs to sell the product.Auditors that were selected for the target:
People who recently moved, interior design, luxury real estate.Repair, furniture and home arrangements.No interests to be covered by more than 500,000 people to add interests after optimization.behavior to get into the audience.Two interests gave an acceptable result.The result that we received:
Expensed: 27,000 rubles
Requests received: 20
The average price of the leather: about 850p
Best price: 325 rubles
Ordered service for 10 people for the design of the kitchen from 100,000 rubles
Sumy 
Available for hire
Offer work