Installation and maintenance of RK for the online store

I was contacted by a customer who previously had a deal with contextual advertising specialists, but the result that was during the advertising campaign did not please him.We discussed the entire front of work, set the goals we want to as a result, and I started working.First of all, I conducted a thorough product analysis of advertising, potential buyers analysis and competitors analysis.After that, he performed a whole number of basic actions that are not necessary to set up the advertising campaign.In the first 7 days, he set “from zero” several advertising campaigns on Search and in the KMS throughout Russia.Since the topic is highly competitive, it was necessary to work strongly on reducing the click price and increasing the number of queries during the advertising process.For this I:

• Understood in the reasons of the low number of targeted actions and according to the results of the analysis, made corrections.• Divide campaigns into different regions to lower the click price.• The method of practical testing (higher ratio and analysing the result) determined the optimal ratio with which phrases bring the maximum number of conversions.• Used various UTP formulations to distract from competitors.• Uninstall inefficient sites.And a lot of other practical actions that eventually a good outcome on the sale of b/u IT equipment!