I am showing a real example of complex integration of Facebook Pixel + CAPI with a complete event deduplication system. I connected the events PageView, ViewContent, AddToCart, InitialCheckout, and Purchase to the website — and now the event manager accurately tracks the entire customer journey from viewing a product to making a purchase.
The website runs on Yii 2.0, but even with such a complex structure, it was possible to set up complete data transmission, logging, and correct integration of Pixel and CAPI. As a result — no duplicate events, transparent analytics, and more accurate results of advertising campaigns.
Do you want such integration on your website? Write to me.
The website runs on Yii 2.0, but even with such a complex structure, it was possible to set up complete data transmission, logging, and correct integration of Pixel and CAPI. As a result — no duplicate events, transparent analytics, and more accurate results of advertising campaigns.
Do you want such integration on your website? Write to me.