International Coffee Network My Coffee

The development of A-Z

HTTPS://www.instagram.com/p/BxsFL_VCyKK/?utm_source=ig_web_copy_link

A great project for my coffee.A multi-layer site of 26 pages, fully created by me.The platform is Bitrix 24.
1 .UX / UI Design
Intuitive orientation methods are used, on each page the necessary elements of lead generation.The whole design is created according to the brandbook (firman style) of the coffee network.
2ndCreation of Structure
Since the company has many directions of activity, a landing page was created for each direction in the form of a landing, which in turn leads to landing subcategories.(see the“Franchise”, and a kind of franchise, for example, “stack to go”.
ThreeSEO optimization
For each page I made SEO optimization, pre-collecting the semantic core of the site.
4 .Copying
For each page I wrote three types of texts:
- names, titles; - advertising copywriting;
SEO is copywriting.
and 5.Graphics
All the banner and graphic materials are created and optimized exclusively by me.
Currently, the site brings about 40 leads (applications) a day from organics!This is without accounting for contextual advertising.Applications apply to all directions - franchise, training, coffee breaks, etc.