The online shop “Lake Colors”

Task: Increase sales, during the start of “no season” and further active increase of transactions from the site.What was done:
1) The full semantic core was collected using the Key Collector, requests from competitors sites were scattered using the Serpstat.2) On the basis of statistics with Google Analytics were identified the categories of goods that were best sold, and other categories that were not out in a big plus, with advertising costs - such categories were excluded from advertising.3) It has been analyzed that most concerns our target users and on this basis were written advertisements that closed needs, solved problems and were close to our users.4) Context media advertising is created to increase the loyalty to the brand and the wide range of new users (Gmail and banner advertising on websites).DSA campaign and trading campaign with Merchant Center.Since the product on the site is a lot, different brands, volumes, categories, etc.- DSA campaign and goods advertising with the help of goods from the site was the most effective solution.The result:
Increase the rate of transactions from the site by 5%.Increase of income by 30%.Improvement of behavioral factors.Increased brand recognition.#contextlog #contextadvertising #AdWords #AdWords #ppc