The online clothing store

Restart the online store after the previous contractor.
What has been done:
1 . Extension of semantics (addition of 30-40% semantics + more detailed division into groups)
2nd Extension of the list of minus words
Three The UTP, which looked better than the competitors.
4 . Additions of micro conversions that were later used in remarketing
and 5. The launch of the KMS, which gave output, before this all in minus
6 . Start Google Shopping Campaigns, Divided into Segments by (Categories and Price)
7 . Starting Dynamic Remarketing on FB
8 . Added search marketing with wide keys