Internet shop - Heating equipment

The customer needed a complete website review and an understanding of what to do next. Before this resource, according to the client, was promoted, a lot of webstudies, but there was no interpretation of this.
During the site review it was found that the site was not even optimized, there were not even normally prescribed meta-categories and a lot of other errors.
The customer has decided that the site will be transferred to the self-writing engine, after which I will engage in its comprehensive promotion.