Internet shop of shoes and accessories

What was done:
Creatives are prepared for advertising campaigns.
New advertising campaigns with new optimization indicators, existing actions analyzed
- Collected audience for advertising (lookalike, interests, behavior)
- Set retargeting, which allowed to return those who added to the basket but didn't buy
- Set retargeting, which allowed to return those who looked at the product but did not buy

The result:
The number of sales increased by 30 per month to 250. The cost of the order was from $6 to $10