Online shop for the sale of bicycles

Specialized Bicycle Components, more known as Specialized, is an American company of bicycle and bicycle equipment. It is the fourth largest bicycle company in the U.S. and the leading innovator in the bicycle industry. It was founded by Mike Sinyard in 1974. His headquarters is located in Morgan Hill, California.
The company manufactures equipment for a number of disciplines of bicycle: mountain bicycle, highway bicycle, VMH, bicycle, as well as hybrid, road, child bicycles and electric bicycles.

The main task
The main objective is the sale of bicycles. However, a expensive product requires an ideal demonstration of its characteristics and capabilities, additional "inspire". The buyer must feel that he purchases something greater than a bicycle - lifestyle, access to the "Club of expensive bicycle owners", road recognition, elite.