TRUTH DESK — Logo & Mascot Design
Logo Design
I developed a logo concept for an investigative journalism agency. The central element of the identity is an abstract mascot in the form of a camera combined with an eye — a visual metaphor that directly reflects the agency’s core mission: observation, truth-seeking, and uncovering hidden information.
The design balances clarity and character, creating a memorable and distinctive visual symbol. The bold, minimal typography reinforces the sense of credibility and professionalism, while the graphic element adds a unique, recognizable personality to the brand. The logo is designed to be versatile and adaptable, functioning effectively across various formats — from digital platforms to print materials — while maintaining strong visual consistency and impact.
The design balances clarity and character, creating a memorable and distinctive visual symbol. The bold, minimal typography reinforces the sense of credibility and professionalism, while the graphic element adds a unique, recognizable personality to the brand. The logo is designed to be versatile and adaptable, functioning effectively across various formats — from digital platforms to print materials — while maintaining strong visual consistency and impact.