Jigly — a bold cosmetic brand for Generation Z

This brand is about the feeling of self-worth, a rebellion against glossy standards, and visual pop aesthetics. Jigly does not teach you to be "perfect." It reminds you that you are already cool — even with a mask on your face and a bag of chips in your hands.

What has been done:

✦ Development of naming and positioning

✦ Visual identity: logo, fonts, color, style

✦ Tone of voice guide

✦ Examples of packaging and brand materials

✦ Website and social media layouts

✦ Overall art direction and strategy

The project is compiled in the form of a presentation in English. It has become part of my line of conceptual brands developed in 1-2 days as quick but strong creative MVPs.

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