This brand is about the feeling of self-worth, a rebellion against glossy standards, and visual pop aesthetics. Jigly does not teach you to be "perfect." It reminds you that you are already cool — even with a mask on your face and a bag of chips in your hands.
What has been done:
✦ Development of naming and positioning
✦ Visual identity: logo, fonts, color, style
✦ Tone of voice guide
✦ Examples of packaging and brand materials
✦ Website and social media layouts
✦ Overall art direction and strategy
The project is compiled in the form of a presentation in English. It has become part of my line of conceptual brands developed in 1-2 days as quick but strong creative MVPs.
#branding #naming #visualidentity #packagingdesign #brandtone #artdirection #graphicdesign #brandstrategy #logo #brandbook #youthbrand #cosmetics #socialmediadesign
What has been done:
✦ Development of naming and positioning
✦ Visual identity: logo, fonts, color, style
✦ Tone of voice guide
✦ Examples of packaging and brand materials
✦ Website and social media layouts
✦ Overall art direction and strategy
The project is compiled in the form of a presentation in English. It has become part of my line of conceptual brands developed in 1-2 days as quick but strong creative MVPs.
#branding #naming #visualidentity #packagingdesign #brandtone #artdirection #graphicdesign #brandstrategy #logo #brandbook #youthbrand #cosmetics #socialmediadesign