Law firm
Contextual Advertising
Job Description
Task: Attract targeted inquiries for legal services for businesses and reduce the number of general information requests.
What has been done:
- Advertising campaigns have been divided by areas of legal services
- Separate ads launched for company registration, contract preparation, corporate consultations, and legal support
- Search queries collected and structured for specific client issues
- Negative keywords processed and informational traffic excluded
- Separate ad messages set up for each service
- Geography of impressions adjusted
- After analyzing inquiries, weak queries were disabled
- Strengthened areas with better conversion to sales
Results:
- Advertising budget: $632
- Number of applications: 49
- Number of sales: 8
- Cost per application: $12.90
- Cost per sale: $79
- Average check: $690
- Turnover: $5,520
- ROI: 391%
#GoogleAds #LegalServices #ContextualAdvertising #LeadGeneration #SearchAdvertising
Task: Attract targeted inquiries for legal services for businesses and reduce the number of general information requests.
What has been done:
- Advertising campaigns have been divided by areas of legal services
- Separate ads launched for company registration, contract preparation, corporate consultations, and legal support
- Search queries collected and structured for specific client issues
- Negative keywords processed and informational traffic excluded
- Separate ad messages set up for each service
- Geography of impressions adjusted
- After analyzing inquiries, weak queries were disabled
- Strengthened areas with better conversion to sales
Results:
- Advertising budget: $632
- Number of applications: 49
- Number of sales: 8
- Cost per application: $12.90
- Cost per sale: $79
- Average check: $690
- Turnover: $5,520
- ROI: 391%
#GoogleAds #LegalServices #ContextualAdvertising #LeadGeneration #SearchAdvertising