Case - laser hair removal salon

Project tasks and goals:
1. Attracting new clients;
2. Optimizing lead costs;
3. Maintaining audience interest;

Strategy and approach:
1. Adapting the strategy to a narrow geo;
2. Testing different approaches, creatives;
3. Optimizing based on results to maintain a stable and effective advertising campaign;

Results:
- 322 conversations held in Direct.
- Average cost of one conversation – $5
- Average check - 800 UAH
Quite often, it was necessary to stop the advertising campaign due to the workload of the masters!