KAIFUI

Redesign of the logo and development of a brand book for KAIFUI

What is included:
· Basic principles of working with the brand
· Brand analysis, values, emotions, and audience
· Moodboard: color system, typography, graphics
· Logo: main, additional options, usage scheme
· Identity: patterns, signs, and other graphic elements
· Content styling + visual grid for social media
· Photo style and recommendations for tone of visual
· 10+ visual mockups of application
· Minimal edits

Result:
· Ready base for designing all materials
· Final files (SVG, PNG, PDF)
· PDF presentation with justification