Case: Wholesale sale of aromatizers

Region : Russia
Type of advertising: Search & RSI & Smart

The Sr. Price of click: 4.94 rubles
Number of conversions: 73
- Conversion price: 310,27 ₽
Conversion rate: 1.59% (common for all campaigns)
- STR: 1% (common for RSI and Search)

Statistical screen - https://drive.google.com/file/d/1gdQCQlVSoN8RUx6SzjgbxIkiNq0OJ4P2/view?usp=sharing


The task:
is necessary. It was to cover everyone who is interested in the wholesale purchase of aromatizers, what they would see the customer’s brand, and later wanted to buy it.
The purpose of the conversion of the price.

Characteristics of the project:
The B2B segment.
The task is to cover as many target audiences as possible and offer them to download the price.
Try all the different types of advertising to determine which type of advertising will work best.

The final results:
The average conversion price of the conversion exceeded 300 ₽
The ordinary RSI works best.
The strategy was later transferred for a conversion payment.