Case: Sale of female bags and suitcases
Social Media Advertising
The goal:
Increase the sales of bags and suitcases using Instagram page
Preparation for the launch of advertising:
The Insta account was not ready to launch advertising. I have developed a promotion strategy and a plan to change the account.
What was done:
1 . A simple and comprehensible avatar.
2nd Scribed a profile hat + made the UTP;
Three Make fixed stories (Haylights): reviews, payment and delivery method, reviews;
The Results:
Period of RK: 01.07.2021 - 12.07.2021
Advertising budget: $140
Number of Applications: 105
Number of sales: 54
Cost of application: $1.33
Price of sale: $2,59
Conversion to sale: 52%
Advertising Objective: Promote Posts
Increase the sales of bags and suitcases using Instagram page
Preparation for the launch of advertising:
The Insta account was not ready to launch advertising. I have developed a promotion strategy and a plan to change the account.
What was done:
1 . A simple and comprehensible avatar.
2nd Scribed a profile hat + made the UTP;
Three Make fixed stories (Haylights): reviews, payment and delivery method, reviews;
The Results:
Period of RK: 01.07.2021 - 12.07.2021
Advertising budget: $140
Number of Applications: 105
Number of sales: 54
Cost of application: $1.33
Price of sale: $2,59
Conversion to sale: 52%
Advertising Objective: Promote Posts