Case: Beauty Salon in the United States
About the project:
The hotel is located in Arizona, the United States.Services: hair peeling and painting; lamination and cultivation of hair; permanent makeup.Task: Increase the flow of customers to the record in the salon.Data of the project:
Posts Tagged: instagram
The average work check is $150.
Advertising budget – $900/month
I worked through the team as a third person, so I don’t have data about the sales.The amount of ice - 85
The price of 1 ice is $9.5
Number of clicks on the site -19
Price for 1 click - 0.96$ (New Year's Eve)
The Strategy:
From the very beginning, it was decided to launch the target - the lead form, to obtain contact data from potential customers.The launch was carried out temporarily to sign up for the week of Black Friday.In the first days we received 1-2 applications at a price of $45 per ice.After that, the data was analyzed and the cheapest and inefficient ads were disabled, which allowed the price of ice to be reduced four to five times.After that, there was a good launch of figures, but most applications went to the cheapest service and the customer tried to change this trend.In the following company, the budget was divided between the procedures in proportions: 40% - 40% - 20%.The application became expensive, but at the same time they began to receive ice for more expensive procedures.The target was launched - traffic.He introduced customers to the site where they were able to purchase a gift card of the salon.The client also asked to launch a target - a message in Messenger.But this goal worked worst and was quickly disabled.
The hotel is located in Arizona, the United States.Services: hair peeling and painting; lamination and cultivation of hair; permanent makeup.Task: Increase the flow of customers to the record in the salon.Data of the project:
Posts Tagged: instagram
The average work check is $150.
Advertising budget – $900/month
I worked through the team as a third person, so I don’t have data about the sales.The amount of ice - 85
The price of 1 ice is $9.5
Number of clicks on the site -19
Price for 1 click - 0.96$ (New Year's Eve)
The Strategy:
From the very beginning, it was decided to launch the target - the lead form, to obtain contact data from potential customers.The launch was carried out temporarily to sign up for the week of Black Friday.In the first days we received 1-2 applications at a price of $45 per ice.After that, the data was analyzed and the cheapest and inefficient ads were disabled, which allowed the price of ice to be reduced four to five times.After that, there was a good launch of figures, but most applications went to the cheapest service and the customer tried to change this trend.In the following company, the budget was divided between the procedures in proportions: 40% - 40% - 20%.The application became expensive, but at the same time they began to receive ice for more expensive procedures.The target was launched - traffic.He introduced customers to the site where they were able to purchase a gift card of the salon.The client also asked to launch a target - a message in Messenger.But this goal worked worst and was quickly disabled.
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