Case: Beauty Studio in Poltava
The task is to increase the number of customers and, accordingly, the number of records.With the customer we work from February, but now have moved to another system of cooperation fully the salon, so I show the results for this month
Results
1 .Identify the effective link and sales direction (specific procedures and offers for customers).The 2ndShe made a client $200 from Facebook.3 .The recording level is out: “All is done for weeks ahead.”
Spending: $628 (of which $200 cups from FB)
Number of Applications: 440
Price per application: $1.42
Number of records: 83
Sum of advertising: 155,200 UAH
*the figures are not endlessly accurate, as there is still a stream of permanent customers; many records that are difficult to track, as well as the advertising was shown to everyone without exceptions, so saw its customers who were already in the salon
Now to ROI
We calculate the real cost of the customer on advertising, with the minus of the cups.
So that,
ROI = (155.200-16.264) / 16.264* 100%
Total investment = 854%
It is a team with bright eyes and a good mood for the result.Further more...
The task is to increase the number of customers and, accordingly, the number of records.With the customer we work from February, but now have moved to another system of cooperation fully the salon, so I show the results for this month
Results
1 .Identify the effective link and sales direction (specific procedures and offers for customers).The 2ndShe made a client $200 from Facebook.3 .The recording level is out: “All is done for weeks ahead.”
Spending: $628 (of which $200 cups from FB)
Number of Applications: 440
Price per application: $1.42
Number of records: 83
Sum of advertising: 155,200 UAH
*the figures are not endlessly accurate, as there is still a stream of permanent customers; many records that are difficult to track, as well as the advertising was shown to everyone without exceptions, so saw its customers who were already in the salon
Now to ROI
We calculate the real cost of the customer on advertising, with the minus of the cups.
So that,
ROI = (155.200-16.264) / 16.264* 100%
Total investment = 854%
It is a team with bright eyes and a good mood for the result.Further more...