Klaviyo Email Marketing Project — Holiday Campaign

Niche: children's e-commerce
Project type: holiday email campaign
Platform: Klaviyo

Tasks

Prepare and launch 2 holiday email campaigns focused on sales and deliverability during the peak pre-holiday period.

What has been done

Developed 2 full promotional emails:
Holiday Gift Guide — a selection of gifts with a clear product structure
Shipping Deadline Email — an urgent email with a delivery deadline
Adapted content to the brand's soft-sell tone
Set up the structure of blocks: hero → products → CTA → additional benefits
Wrote and optimized CTA, alt-text, links
Checked responsiveness (mobile/desktop) and display accuracy
Prepared emails for sending considering deliverability best practices
Audience segmentation (Warm / Engaged) for safe sending

Result
Ready-to-send holiday email campaigns
Clear focus on conversion without aggressive selling
Campaigns prepared considering peak loads before the holidays