Comprehensive Strategy of Promotion

Comprehensive strategy for promoting the tour operator on the internet

The task. Develop a strategy for attracting leaders to the tour operator’s website using various online marketing channels

The content of the document:
Analysis of competitors
Segments of the target audience
Portraits of the target audience
Targeting
Strategy of SEO
The semantic core
Audit of the site
Reference Strategy
Strategy of KMS
Traffic forecast
Key words
Minus Words
Advertisements
Banners
Targeting Strategy
Structure of targeted campaigns
The Creatives
Email Strategy
Collection of Base
Trigger transmission
Regular transmission
retargeting
List of retargeting
Map of traffic
GTM Rules
UTM tags
The Media Plan