Continuation of the concert of Wachtanga Kikabidze

My name is Maxime, head of smmplus.kz.
The agency has been working for 5 years, and now I have decided to close the agency and take projects personally.Purpose: Sell tickets through targeted advertising on Instagram and Facebook.The customers wanted to protest the traffic channel to sell tickets for the concert, and for this they called me.What I did:
Working with the target audience
Segmenting the target audience.
-Processed offshore with UTP (unic trading offer)
We have made 12 creatives (4 statics, 4 animations, 4 videos) to test which formate of creatives is better.
Selling text for each segment of the target audience
Configurate user conversions (for tracking customers for each interaction with the sales gateway)
Launch of advertising
Optimization of advertising

The results exceeded the customer’s expectations:
Budget – $204
Duration of work for the formation of the case - 41 days
Tickets sold - 514
The price of the ticket is 0.39$

There were 11 months left before the concert, and the first month was a test, so they worked with a minimum advertising budget.The monthly advertising budget per month was $2000.

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Also go to my Instagram, there is also a lot of useful content and different cases - https://www.instagram.com/p/CWjtlnoIj9b/?utm_medium=copy_link