The Kings of the Gasoline
Naming & Slogans
The King of WOG
Idea of HR printing/Slogan
The WOG car repair network has addressed the task of developing a HR campaign to attract new employees to the role of repairers. It turned out that even those who work with various workers on buildings or trucks don’t want to go to work on supplies because “the work is not round.” And indeed, all the day you only do that you run between the column and the cash.
We looked at the work of the supplier from the other side. Every day hundreds of the coolest cars come to them, they are welcomed by a huge number of the most beautiful girls, tens of thousands of dollars pass through their hands and, in the end, they run the oil. And they are far from just shielders. These are the kings of the gasoline.
About the project:
HTTP://www.adme.ua/creativity/koroli-benzokolonki-arriba-media-group-127753
The project was developed by me within the framework of the creative agency Arriba.
Idea of HR printing/Slogan
The WOG car repair network has addressed the task of developing a HR campaign to attract new employees to the role of repairers. It turned out that even those who work with various workers on buildings or trucks don’t want to go to work on supplies because “the work is not round.” And indeed, all the day you only do that you run between the column and the cash.
We looked at the work of the supplier from the other side. Every day hundreds of the coolest cars come to them, they are welcomed by a huge number of the most beautiful girls, tens of thousands of dollars pass through their hands and, in the end, they run the oil. And they are far from just shielders. These are the kings of the gasoline.
About the project:
HTTP://www.adme.ua/creativity/koroli-benzokolonki-arriba-media-group-127753
The project was developed by me within the framework of the creative agency Arriba.