CASE: Escape Game in Nice (France)
Period: 30 days | Meta Ads
Client — Blackout Room, a network of escape rooms. Task: increase online sales of bookings and gift certificates.
Completed:
— 3 video campaigns: Harry Potter, Steampunk, Gift Card
— Detailed targeting by interests and fan communities
— A/B testing of creatives
Results after 30 days:
ROI — 278%
Profit — €31,450
291 purchases | CPA €28.61
Reach 422,997 accounts
Budget €8,325
#targeting #targetologist #metaads #facebookads #instagramads #smm #advertising #escaperoom #casetargetologist
Period: 30 days | Meta Ads
Client — Blackout Room, a network of escape rooms. Task: increase online sales of bookings and gift certificates.
Completed:
— 3 video campaigns: Harry Potter, Steampunk, Gift Card
— Detailed targeting by interests and fan communities
— A/B testing of creatives
Results after 30 days:
ROI — 278%
Profit — €31,450
291 purchases | CPA €28.61
Reach 422,997 accounts
Budget €8,325
#targeting #targetologist #metaads #facebookads #instagramads #smm #advertising #escaperoom #casetargetologist