Label design for "Chili Ketchup" sauce

Development of conceptual packaging design for hot sauce with an emphasis on taste, character, and emotion. The core idea is the image of a fire dragon as a symbol of strength, spiciness, and rich flavor.

The color palette is based on deep reds and dark shades that enhance the association with fire and chili. The illustration combines dynamism, contrast, and an expressive silhouette to ensure the product is easily readable on the shelf and memorable. The design is adapted for real packaging, taking into account the shape of the bottle, readability of the name, and visual balance between the illustration and typography.