Landing Design for Antikafe

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Task: to develop a design of a one-page website for an anticafe on the topic of Potteriana.The purpose of the site is to provide all the necessary information and the opportunity to save time, attract new customers.Solution: conducted UX research, analyzed competitors, their advantages and disadvantages to do better.The whole material was cut down and divided into sections for the best perception of its potential client, thus creating a prototype, determining the structure of the banding.Then I started to the UI part, since the brand of the hat was not, I needed to identify the main colors and certain patterns that would continue throughout the page.Usually, the violet color is associated with magic, but since the majority of the coffee photos are red or orange.So I came to the decision to make the background dark behind the mystery, and the other content red.To the buttons I added a shadow that made the effect, as if they are shining, on a dark background such buttons attract the user’s attention.In conclusion, the customer gets to a website that is different from others, animation in the first block (see.by reference) causes interest in him extra, so the customer remains and begins to scroll, in the process he is immersed in the atmosphere of magic and learns more about coffee (a large number of possibilities, price, great feedback, atmosphere, food, etc.)The user scrolls to the end where he is waiting for a "chick", and that is, the discount and time count that encourages him to do a target action, and that is, to save time.#web-design #design #web #webdesign #web-design #design #design #design #design #UX-design #ui/ux #UI-UX #ux/ui #UIKit #landingpage #landingpage #Landing #landing #figma