Problem
The existing website of the fitness studio ALPENGAINS could not convey its premium positioning. The main issues were:
1. The text was hard to read, lacking a clear visual hierarchy.
2. Services and prices were presented in a confusing manner, leading to a high bounce rate.
3. The aesthetics resembled a "hardcore gym" more than a professional health-oriented community, alienating the primary female target audience (aged 30–55).
Solution:
I developed a redesign that prioritizes user experience and tells the story of the ALPENGAINS brand:
1. An "Alpine" color palette combined with modern typography ensures readability and a premium perception.
2. Information is broken down into understandable blocks with highlighted prices, simplifying the decision-making process for the client.
3. A seamless mobile layout with pinned elements ensures that potential clients can book a session with one touch.
The existing website of the fitness studio ALPENGAINS could not convey its premium positioning. The main issues were:
1. The text was hard to read, lacking a clear visual hierarchy.
2. Services and prices were presented in a confusing manner, leading to a high bounce rate.
3. The aesthetics resembled a "hardcore gym" more than a professional health-oriented community, alienating the primary female target audience (aged 30–55).
Solution:
I developed a redesign that prioritizes user experience and tells the story of the ALPENGAINS brand:
1. An "Alpine" color palette combined with modern typography ensures readability and a premium perception.
2. Information is broken down into understandable blocks with highlighted prices, simplifying the decision-making process for the client.
3. A seamless mobile layout with pinned elements ensures that potential clients can book a session with one touch.