Landing page for a certified document translation agency
The translation bureau needed a website that sells not "translation," but the client's peace of mind: the document will be accepted the first time, without returns and nerves. The audience is complex — people are stressed before applying for a visa, enrolling, going to court, or dealing with government agencies. The main barrier is distrust: "what if the translation is not accepted?"
I built the structure around the client's main fear and addressed it right in the headline — "Certified document translations — accepted the first time." Then the entire page sequentially alleviates objections: a transparent pricing block with three rates and a highlighted "Most popular" — the client immediately understands what to choose and is not afraid of hidden fees;
a block "for which situations" (visa, education, court, business) — the person recognizes their case and feels "this is for me";
"three simple steps" — alleviates the fear of the complexity of the process;
a block of advantages + numbers (10+ years, 3000+ documents, 99% accepted the first time) — evidence instead of promises;
reviews from real clients marked as "verified" — social proof;
a final form with document upload directly on the website — minimal friction on the way to the application.
Implementation
A clean, restrained design in blue tones — an association with reliability and formality, which is critical for the document niche. Adaptive, neat typography, a single system of CTA buttons leading to one action — submit an application.
Result
A website that not only informs but guides the client from the fear of "will it be accepted" to the clicked button "submit document." Each block works towards conversion and trust.
I built the structure around the client's main fear and addressed it right in the headline — "Certified document translations — accepted the first time." Then the entire page sequentially alleviates objections: a transparent pricing block with three rates and a highlighted "Most popular" — the client immediately understands what to choose and is not afraid of hidden fees;
a block "for which situations" (visa, education, court, business) — the person recognizes their case and feels "this is for me";
"three simple steps" — alleviates the fear of the complexity of the process;
a block of advantages + numbers (10+ years, 3000+ documents, 99% accepted the first time) — evidence instead of promises;
reviews from real clients marked as "verified" — social proof;
a final form with document upload directly on the website — minimal friction on the way to the application.
Implementation
A clean, restrained design in blue tones — an association with reliability and formality, which is critical for the document niche. Adaptive, neat typography, a single system of CTA buttons leading to one action — submit an application.
Result
A website that not only informs but guides the client from the fear of "will it be accepted" to the clicked button "submit document." Each block works towards conversion and trust.
Kyiv 
Available for hire
Offer work