Gaming Laptops (Meta + Google Ads)

Task: attract applications and sales for an online store of gaming laptops, filter out the audience that is just interested in technology, and focus advertising on users with a real readiness to purchase.

Channels:
- Meta Ads - Instagram/Facebook, creatives, demand, retargeting
- Google Ads - search advertising for hot commercial queries
- analytics and optimization for applications, sales, and return on investment

What has been done:
- segmented audiences by different purchase scenarios: gaming, graphic design/editing, education, PC replacement, gift
- tested various combinations of creative + offer for specific audience segments in Meta Ads
- emphasized characteristics that influence decisions in creatives: graphics card, processor, FPS in popular games, warranty, availability, fast delivery
- collected semantics for hot queries in Google Ads: buy gaming laptop, laptop for gaming, laptop with a specific graphics card, models and specifications
- worked on negative keywords to filter out non-target queries and people with low purchasing readiness
- divided campaigns by categories and types of demand to better control budget and traffic quality
- strengthened retargeting for users who viewed products, interacted with the site, or returned to selection
- focused budget on models and combinations that provided the best conversion to sales and better margin
- optimized advertising not just for cheap applications, but for actual sales and ROI

Result:
- advertising budget: $1,493
- applications: 310
- CPL: $4.82
- sales: 42
- CPA: $35.55
- average check: $1,230
- turnover: $51,660
- ROI: 523%

Brief conclusion:
In the sale of gaming laptops, the main task was not just to get traffic, but to filter out people who are "just looking" from those who are really ready to buy. Google Ads gathered hot demand from users who were already searching for gaming laptops or specific characteristics, while Meta Ads helped showcase the advantages of models, warm up the audience, and bring them back through retargeting.

Thanks to segmentation, working with commercial queries, testing creatives, and optimizing for sales, it was possible to obtain 310 applications, 42 sales, and an ROI of 523%.

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