Launch of marketing for mobile application
Marketing launch of the mobile application Hava TV — a case study on how we brought a product to market that was only 50% ready, without a team and without a structured marketing plan.
A team was formed from scratch, a launch strategy was developed, and traffic was directed to cost-effective GEOs. Through a combination of targeted advertising, organic reach, and SEO landing pages, the project gained its first users and real traffic even before the full release.
The result — 88,481 visits to the landing pages and over 20,000 app installations through advertising and organic reach.
The case demonstrates how to launch digital products quickly, intelligently, and with a focus on scaling, even when the product is still "in progress."
More details about the strategy, creatives, and numbers — at the link.
A team was formed from scratch, a launch strategy was developed, and traffic was directed to cost-effective GEOs. Through a combination of targeted advertising, organic reach, and SEO landing pages, the project gained its first users and real traffic even before the full release.
The result — 88,481 visits to the landing pages and over 20,000 app installations through advertising and organic reach.
The case demonstrates how to launch digital products quickly, intelligently, and with a focus on scaling, even when the product is still "in progress."
More details about the strategy, creatives, and numbers — at the link.
Odessa 
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