Launching Google Ads for the website "Cleaning in Dubai"

A project has been received with a request for lead generation in the cleaning niche in Dubai (certain districts).
- Set up analytics and created 2 search campaigns in English and Arabic;
- After 2 weeks of running, a decision was made to keep only the Arabic one due to a high level of spam orders, as people were searching for jobs; (although all non-targeted queries were excluded);
- Left one campaign in Arabic and added performance in Arabic to increase the number of orders and reduce the cost per lead. The search campaign was used as a training base, so currently I still keep the search running, even with a higher cost per lead than the performance campaign;
- Currently, ongoing optimization of the ad campaign is being carried out.
#GoogleAds #GoogleAdsDubai #promotionDubai