Launching an online store on Horoshop

Task: Launching a project from scratch. Launching a website on the Horoshop platform, competitor analysis, target audience analysis, launching advertising (Meta Ads, Google Ads), creating social media, finding a manager.
Solution:
• Repositioning: Complete transition from private decorators to the HoReCa segment and business spaces.
• Content Strategy: Filming expert video reviews ("Role of the Director"), which removed the barrier of distrust among large clients.
• Automation: Full integration of the website with KeyCRM and 1C for instant order processing.