Launching targeted advertising on TikTok for a mobile game

Promotion of a mobile game on Android. The goal is not just downloads, but user registration. To accurately track results, Adjust was connected. A large number of creatives and audiences were tested, and campaigns were optimized for registrations, which improved the effectiveness of the advertising.
Results (June 2025):
- Total budget: 53,391.28 UAH
- Conversions (registrations): 21,286
- Average cost per registration: 2.51 UAH
- Reach: 2,562,318 impressions
- Average cost per click (CPC): 0.31 UAH

Special result:
High traffic volume contributed to the organic growth of the game to 1st place in Google Play among free games.