LBC Mortgage, Unique bank programs.
Task: Reduce the cost of inbound applications and build a stable post in Facebook Ads, launch the Google Ads CMS campaigns to test results compared to Facebook Ads, promote the company’s videos on Youtube.
The analysis of events has been fully reworked, changes have been made to the tracking of events for platforms, since the target actions have not been tracked before. Several interest groups and other audiences have been demonstrated for both platforms under each type of depiction. As a result, a stable flow of applications from Facebook Ads, at the level of $25 per address, with a fixed cost of up to $70.
The analysis of events has been fully reworked, changes have been made to the tracking of events for platforms, since the target actions have not been tracked before. Several interest groups and other audiences have been demonstrated for both platforms under each type of depiction. As a result, a stable flow of applications from Facebook Ads, at the level of $25 per address, with a fixed cost of up to $70.