Lead generation to attract additional traffic to the pool
To launch lead generation by attracting additional traffic for relaxation by the pool and in the hotel on weekdays, a landing page was created on the subdomain http://super.tavern.kiev.ua/. A search and display advertising campaign was launched in Google Ads, as well as targeted advertising on FB/Instagram. From July 24 to August 27, 2021, 151 conversions were obtained at a cost of $2.12.