Project description. In this project, I created a targeted lead generation campaign on Facebook and Instagram to attract truck and trailer owners. Using video ads with clear messaging on fast payouts, competitive insurance, and 24/7 support, the campaign reached a high-quality audience. Through detailed targeting and ad optimization, the campaign achieved 275 leads at a cost per lead of $9.21, with a reach of 39,000+ users and over 114,000 impressions, all within budget. This project successfully boosted the client’s lead acquisition in the trucking industry.